Please note: this is an archived news article release
This article was published on Wednesday, 6 September, 2017. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.
Posted on Wednesday 6th of September, 2017,
The Victorian State Government has given the green light for the new Shepparton Art Museum development that’s set to create jobs, boost tourism and grow the local economy.
Minister for Planning Richard Wynne has approved an amendment to the Shepparton Planning Scheme to allow the development of the new Shepparton Art Museum to proceed in a timely manner. The Minister for Planning will become the Planning Authority for this project. Council is pleased that the State Government has agreed to assist with the planning approvals for this project.
Once complete, the new SAM is expected to attract more visitors to the region from right around the state and nation, boosting local visitor spending by more than $6 million annually.
Construction of the project will create 72 direct and 109 indirect jobs, injecting $34.5 million into the local economy.
Planning approvals follow a $10 million investment by the State Government to help Shepparton showcase its strengths as a cultural hotspot for the arts. The $34.5m project is also funded by Greater Shepparton City Council, the Commonwealth Government and from philanthropic donations through the SAM Foundation.
The project will see the Shepparton Art Museum relocated to the more prominent and accessible location of the Victoria Lake Park.
The State Government is working to strengthen Shepparton as a cultural destination, creating more local jobs, boosting visitor numbers and attracting business investment and consumer spending in the region’s retail, hospitality and accommodation sectors.
The Shepparton Art Museum will showcase unique ceramics, indigenous and multicultural collections to visitors in turn boosting business for local hotels, cafes and other small businesses.
Greater Shepparton City Council Deputy Mayor, Kim O’Keeffe said the decision was welcomed and will ensure the project can progress quickly to the build stage.
“We are on track to have the former Shell Service Station and café demolished before the end of the year ensuring the two year build can commence in 2018,” said Cr O’Keeffe.
“This is a very exciting project for the municipality and an important one that positions Greater Shepparton as a progressive region not only in the arts world but as tourism destination.”
“Developments such as these instil confidence amongst business that Shepparton is growing and prepared for the future and will attract new investment to the area,” said Cr O’Keeffe.
More News from Greater Shepparton
Monday 17th of November,
Greater Shepparton to celebrate International Day of People with Disability 2025 with inclusive events
Greater Shepparton City Council will celebrate International Day of People with Disability (IDPwD) this December with a series of free, inclusive events encouraging creativity, connection and participation. Read more
Monday 17th of November,
It’s A Wonder Filled Summer: Shop local, share the joy and win this Christmas
Greater Shepparton City Council is encouraging residents to share the joy this Christmas, support local and go in the draw to win through the Shop Local Christmas competition. Read more
Monday 17th of November,
Play TAG to be better prepared for weather emergencies
Greater Shepparton City Council is encouraging people to take part in The Adaption Game (TAG), a hands-on board game, designed to help communities to be better prepared and more resilient to weather emergencies. Read more
Monday 17th of November,
Last chance to have your say ahead of Council’s 2026/2027 Budget
Time is running out to provide your feedback ahead of Greater Shepparton City Council’s 2026/2027 Budget, with community consultation closing Friday 21 November 2025. Read more
Friday 14th of November,
Update to traffic disruptions in Mooroopna this weekend
Greater Shepparton City Council wishes to advise residents and motorists of changed traffic conditions and reduced speed limits in Mooroopna over the coming weekend. Read more
Thursday 13th of November,
Concern over further water buybacks announcement
Greater Shepparton City Council is deeply concerned regarding yesterday’s announcement by the Federal Government to expand water buybacks under the updated Restoring Our Rivers Framework. Read more
See All News
Want to get the latest news and events in your Facebook feed?
Just go to our Facebook page and click the Like button.
More Events in Greater Shepparton
Friday 21st of November,
Guest Speaker at Shepparton Library - Ras Ato
Experience the culture of Ghana, West Africa! Read more
Monday 24th of November,
Creating Drama presents Singing in the Spotlight
Every voice shines in the spotlight. View on Riverlinks
Saturday 22nd of November,
Sarah C & Dom Bagnato present Tony & Gaga -- An Opulent Big Band Experience
Led by acclaimed powerhouse vocalist Sarah C (Dancing With The Stars, X Factor) and Tatura Born fashion icon Dom Bagnato. Backed by an opulent Big Band , this joyous show guarantees an enchanting evening… View on Riverlinks
Thursday 20th of November, – to Friday 21st of November,
Kaiela Arts Editions
Acclaimed First Nations artist Maree Clarke (Mutti Mutti, Yorta Yorta, BoonWurrung, and Wemba Wemba) has collaborated with Stewart Russell and Danica Miller from Spacecraft to create a very special limited… Read more
Tuesday 18th of November,
Messy Play
Looking for a fun, hands-on activity for your little ones? Join us for Messy Play! Read more
Friday 21st of November,
Puff Walk
Fresh air, easy pace, good company – that’s what our Puff Walks are all about. Read more
See All Events