Please note: this is an archived news article release
This article was published on Wednesday, 6 September, 2017. The information contained within may be out of date or inaccurate. News articles and media releases older than 60 days are archived for future reference.
Posted on Wednesday 6th of September, 2017,
The Victorian State Government has given the green light for the new Shepparton Art Museum development that’s set to create jobs, boost tourism and grow the local economy.
Minister for Planning Richard Wynne has approved an amendment to the Shepparton Planning Scheme to allow the development of the new Shepparton Art Museum to proceed in a timely manner. The Minister for Planning will become the Planning Authority for this project. Council is pleased that the State Government has agreed to assist with the planning approvals for this project.
Once complete, the new SAM is expected to attract more visitors to the region from right around the state and nation, boosting local visitor spending by more than $6 million annually.
Construction of the project will create 72 direct and 109 indirect jobs, injecting $34.5 million into the local economy.
Planning approvals follow a $10 million investment by the State Government to help Shepparton showcase its strengths as a cultural hotspot for the arts. The $34.5m project is also funded by Greater Shepparton City Council, the Commonwealth Government and from philanthropic donations through the SAM Foundation.
The project will see the Shepparton Art Museum relocated to the more prominent and accessible location of the Victoria Lake Park.
The State Government is working to strengthen Shepparton as a cultural destination, creating more local jobs, boosting visitor numbers and attracting business investment and consumer spending in the region’s retail, hospitality and accommodation sectors.
The Shepparton Art Museum will showcase unique ceramics, indigenous and multicultural collections to visitors in turn boosting business for local hotels, cafes and other small businesses.
Greater Shepparton City Council Deputy Mayor, Kim O’Keeffe said the decision was welcomed and will ensure the project can progress quickly to the build stage.
“We are on track to have the former Shell Service Station and café demolished before the end of the year ensuring the two year build can commence in 2018,” said Cr O’Keeffe.
“This is a very exciting project for the municipality and an important one that positions Greater Shepparton as a progressive region not only in the arts world but as tourism destination.”
“Developments such as these instil confidence amongst business that Shepparton is growing and prepared for the future and will attract new investment to the area,” said Cr O’Keeffe.
More News from Greater Shepparton
Thursday 12th of February,
Community Satisfaction Survey 2025-2026 Quarter 2 shows positive results
Greater Shepparton City Council’s second quarter 2025-2026 Community Satisfaction Survey results have been released, with the results showing positive improvements across all areas. Read more
Wednesday 11th of February,
Local businesses invited to put their best offer forward for 2026 Victorian State H.O.G. Rally visitors
Greater Shepparton City Council is inviting local businesses to submit special offers for visitors attending the 2026 H.O.G. State Rally, set to bring more than 1,000 visitors and over 600 Harley-Davidson motorcycles to the region across the March long… Read more
Wednesday 11th of February,
Dive in for a good cause at the 2026 Tatura 100 Lap Challenge
The Tatura community is set to come together once again when the 32nd annual Tatura 100 Lap Challenge returns on Saturday 28 February 2026 at the Tatura Swimming Complex. Read more
Tuesday 10th of February,
Melbourne Victory A-League Women’s match delivers big win for Greater Shepparton
Greater Shepparton City Council has welcomed the successful delivery of an A-League Women’s match in Shepparton, with Melbourne Victory taking on Newcastle Jets on Saturday 7 February 2026 at John McEwen Reserve, Shepparton Sports City. Read more
Wednesday 4th of February,
Temporary road closure - Lenne Street, Mooroopna
Greater Shepparton City Council would like to advise that construction of the stormwater rising main will begin along Lenne Street, Mooroopna on Thursday 5 February 2026. Read more
Wednesday 4th of February,
A Wonder Filled Summer delivers festive fun and local winners
Greater Shepparton City Council has announced the winners of its Christmas campaign delivered as part of A Wonder Filled Summer, which featured festive activities, events and installations across the region. Read more
See All News
Want to get the latest news and events in your Facebook feed?
Just go to our Facebook page and click the Like button.
More Events in Greater Shepparton
Saturday 14th of February,
CANCELLED - Body Balance in the Park
EVENT CANCELLED Read more
Saturday 14th of February,
CANCELLED - Pedal Boats
EVENT CANCELLED Read more
Sunday 15th of February,
Aqua Aerobics
Looking for a fun way to stay fit and cool this summer? Read more
Thursday 19th of February,
BeConnected Presentation at Shepparton Library - Technology and Your Health
Free online presentation at the library. Read more
Tuesday 17th of February,
Aqua Aerobics
Looking for a fun way to stay fit and cool this summer? Read more
Sunday 15th of February,
Nature Mobiles and Fly Screens
Craft with nature. Read more
See All Events